As more people shift to online shopping, small businesses and retailers have been pressured to build their own ecommerce stores to keep up.
The good news is that creating an ecommerce store is fast and easy with WordPress. With the WooCommerce plugin and a WordPress theme installed, you can easily launch a functional ecommerce store.
That said, WordPress has 11,000 themes from Theme Forest alone. So, how do you choose which one is best for your business?
In this article, we’ve compiled a list of ecommerce WordPress themes to make your search easier.
Before anything else, you need to know the factors to consider when choosing a WordPress theme. Below are a few to keep in mind.
The first step is to check whether the theme is compatible with WooCommerce. While most WordPress themes can fit the bill, a theme made specifically for ecommerce stores lets you create seamless home or product pages in an instant.
Mobile-friendliness is a crucial factor when choosing from hundreds of themes. It ensures visitors have a smooth user experience whether browsing through multiple devices like smartphones, tablets or PCs.
Consider a theme that aesthetically matches the look and feel of your brand. Some themes appear elegant, while others have a modern style. There are also themes built primarily for groceries, fashion retailers, or artisans — so choose the option that’s the best fit for your business.
People won’t flock to your website if you’re not viewed favorably by Google.
Fortunately, many themes offer built-in SEO features such as fast-loading times, easy navigation, headings and subheadings, and meta descriptions. Keep in mind the factors that affect the SEO friendliness of your website. Otherwise, you’ll have trouble attracting more customers to your store.
Think about your browsing and buying behavior of your customers.
Will it be beneficial to showcase high-quality product photos? Select a theme that could display large product photos or integrate features like zoom and carousel for easy inspection. Do you want to focus on getting more conversions? Choose a theme with a distraction-free checkout option and strategic call-to-action buttons.
Put yourself in your customers’ shoes to understand the key features that will make or break their online shopping experience.
Which theme to pick? Here’s a list of our favorite ecommerce themes for small businesses, decorative stores, online brick and mortar stores, and retailers. We bet you’ll find a theme that will fit for your businesses’ needs.
Small businesses on a tight budget may want to begin with a free WordPress theme.
To help you get started, we’ve compiled the best free intuitive WordPress themes with a tight integration with WooCommerce.
We’ll start off with the primary WordPress theme for WooCommerce users. Storefront is made and managed by WooCommerce developers. That means it can integrate with WooCommerce extensions, display an ecommerce-focused home page, and adjust to major WooCommerce updates.
WooCommerce Storefront theme
Here are some of its notable features:
Ashe relies on highly visual elements to motivate visitors to keep browsing your website. Users can customize the promo boxes, banner ads, featured slider, and header background. This makes it the perfect option for food, travel and fashion businesses that want to highlight their offerings.
Ashe theme
Here are some of its notable features:
Envo Marketplace is a fast and modern WordPress WooCommerce theme. With slight customization, users can build a variety of ecommerce stores suitable for the fashion, tech, sports, home decor, jewelry or furniture industry.
Envo Marketplace theme
Here are some of its notable features:
Big Store is an ecommerce website theme recommended for stores selling clothes, electronics, gadgets, decorative gifts and furniture. It has an easy-to-use customization panel that’s fully responsive to a variety of mobile devices. On top of this, you can add multiple sections, as well as header and footer layout combinations.
Big Store theme
Here are some of its notable features:
Astra is a popular ecommerce theme for WordPress stores.
In addition to its 150+ starter templates, users can take advantage of its drag-and-drop builder and advanced styling options to create their ideal ecommerce site.
To guarantee unparalleled performance, it uses Vanilla Javascript, less than 50KB of resources, and fast loading times from just 0.5 seconds.
Astra theme
Here are some of its notable features:
Neve is a free WordPress theme that’s fast and lightweight.
You can create a professional-looking website through its seamless integration with Gutenberg and popular page builders (such as Elementor, Brizy, Beaver Builder and Visual Composer). Not only is it a fully responsive theme, but it’s also AMP compatible, so you’re bound to get on Google’s good side.
Neve theme
Here are some of its notable features:
Premium WordPress ecommerce themes often have more customization options to improve user experience. On top of this, you can improve site security and get in touch with reputable developers for customer support.
Below are some of the premium themes which can offer these benefits to your ecommerce store.
Jevelin is a multi-purpose theme best suited for wedding, photography, fitness, and ecommerce-related businesses. You can enhance your site with mega menus, slideshow presentations, contact forms, and custom widgets.
Jevelin theme
Here are some of its notable features:
Tonda is a gorgeous theme that can showcase your products in a stylish way.
This comes with six home and nine inner pages that you can customize to create an immersive experience for your customers. It best fits ceramic stores, online stores, beauty shops, and artisans.
Tonda theme
Here are some of its notable features:
Designed with amazing user experience in mind, Flatsome is packed with beautiful layouts and optimized for speed.
A large elements library and easy-to-use Live Page Builder let you build any kind of ecommerce site. In addition, the Flatsome Studio includes a large library of predefined layouts or sections, pre-made elements, and pre-made mockups that you can add to your store in one click.
Flatsome theme
Here are some of its notable features:
Savoy has a modern, minimalist design that can put your products in the best light.
A built-in AJAX functionality lets customers seamlessly browse whether they’re using desktop or mobile devices. Offering deep integration with WooCommerce, Savoy is one of the best themes for those looking to build a dedicated ecommerce website.
Savoy theme
Here are some of its notable features:
Since you’ve read this far, you get a bonus theme!
CiyaShop is a multi-purpose WooCommerce WordPress theme that lets users make any type of eCommerce website. For minimum customization, choose from over 90+ complete ecommerce site demos and 260+ ready to use predefined sections.
Thanks to its feature-rich capabilities, users can have the ability to design anything they want in an instant, even if they’re building an ecommerce store for the first time.
CiyaShop theme
Here are some of its notable features:
There you have it: a list of the best eCommerce WordPress themes for businesses.
Whether or not you have web design experience, the pre-made templates, sections and elements in these themes will let you build your ideal ecommerce website. The themes in our list are also compatible with WooCommerce so you can add ecommerce capabilities to your website in an instant.
Hopefully these themes will let you build the perfect ecommerce website that’s best for your business.
Monique Danao is a contributing writer for Sitepoint. She writes about tech, social media, content marketing, and ecommerce.
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