Looking for the best SEO-friendly CMS for your website? Take full control of your content – from its target keywords to its design – with WordPress.
Since its release in 2003, WordPress has never stopped growing.
In fact, it now powers 34% of the web.
WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads!
So what are the reasons behind WordPress’s popularity?
There are many. But to you as a marketer, there’s one that stands out:
WordPress is the best CMS for SEO.
Here are 10 reasons why.
WordPress’s themes and plugins work together to make websites professional, user-friendly, and attractive.
The result?
Visitors enjoy the experience they get on a WordPress site.
They stay longer, decreasing your overall site bounce rate.
If you’re looking to improve your site’s SEO ranking, this is excellent news for you. Google wants to reward websites that provide a great user experience.
On WordPress, it’s super easy to edit your website’s permalink.
Instead of having a URL full of ugly-looking characters, you get something like this:
10 Reasons Why WordPress Is the Best CMS for SEO
The beauty of being able to edit your article’s permalink is you can plug your keyword into the URL.
This means your permalink doesn’t only look pretty and informative, it can help with your search ranking as well.
SEO titles and metadata improves how search engines interpret the relevance of your site.
Metadata tells search engine crawlers helps understand what your webpages are all about.
When you add relevant keywords to your metadata, your site becomes more likely to rank for those keywords.
So how does WordPress help you with metadata?
When you use WordPress, you can get a plugin such as Yoast SEO. This plugin allows you to add metadata to all your posts in minutes.
Images are essential to your blog posts. One or two of them, used in a timely way, breaks up your blog into interesting, readable sections.
But images don’t only lead readers into the heart of your text.
They’re also powerful tools for SEO, especially when you use WordPress.
Here are three ways WordPress can optimize your images for better SEO ranking:
Page speed is a Google ranking factor in mobile search. So if your site is slow, it’ll not only frustrate users but push you lower on Google’s SERPs.
The good news is WordPress has amazing plugins that help with site speed.
For instance, there’s ShortPixel Image Optimizer. This plugin compresses your PDF documents and past images to speed up your site’s load time.
Another amazing plugin for site speed optimization is WPOptimize. This plugin caches your site, clears your database, and compresses your images for faster loading.
Mobile usage has grown rapidly in the past few years. Just take a look at this chart from BroadbandSearch.
10 Reasons Why WordPress Is the Best CMS for SEO
As you can see, mobile traffic went up 222% in five years!
If you’re a marketer trying to gain traction online, this means your website must be optimized for mobile usage.
The great news is if you’re already using WordPress to power your site, you don’t need to do anything extra to make your website accessible on mobile devices.
Why? Most WordPress themes are already optimized for mobile users.
Social media is gigantic today, and it’s one of the best platforms for marketing your brand.
What’s more, success in your social media campaign will indirectly improve your SEO ranking.
Take a look at this cycle from LYFE Marketing to see how it works.
10 Reasons Why WordPress Is the Best CMS for SEO
What this means for you as a marketer is you should use social media to go hand-in-hand with your online marketing campaign.
And WordPress is there to help you do that.
On WordPress, you can create customized social media buttons for your blog so it’s easier for readers to share your content.
You can add a social media feed to your site.
You can even automate your social media campaigns!
When you use WordPress, optimizing for higher ranking becomes simple. All you need is to install the right plugins.
Here are three of the best SEO plugins for WordPress.
Yoast SEO
Yoast SEO has had millions of downloads worldwide because it makes website optimization simple for even the least tech-savvy person on the planet.
So, how can Yoast SEO help you?
Yoast SEO also offers Premium users full support whenever needed.
Google XML Site Maps
With this plugin, creating complex XML site maps becomes simple. These maps make your site’s structure easy for search engine crawlers to understand.
Also, each time you publish a post, this plugin “notifies” search engines of your new content.
Google Analytics by Monster Insights
WordPress’s Google Analytics plugin is described as both “easy” and “powerful.”
Here are three reasons this plugin stands out:
The beautiful thing about SEO plugins for WordPress? You never have to touch even a line of code.
You already know how easy it is to integrate WordPress with Google Analytics and Yoast.
But they’re not the only software tools you can use seamlessly with WordPress.
Here are some others:
With these software tools running smoothly with your site, you can boost engagement which will further improve your SEO rank.
Keywords and metadata aren’t the only components search engine spiders examine for relevance.
Another hugely important thing they look for is good webpage design.
When you use WordPress, you never have to worry about optimizing your site design for SEO yourself.
Simply choose an SEO-friendly theme, and you’re on your way to attracting those spiders to your site!
It’s not hard to find the best CMS for SEO.
With WordPress, you have a platform that’s packed with SEO-friendly themes, plugins, and tools.
For even more inspiration, take a look at this data from Gotch SEO.
10 Reasons Why WordPress Is the Best CMS for SEO
When you use all WordPress’s amazing SEO features, you’re one huge step closer to the top of Google’s SERPs.
More Resources:
Image Credits
All screenshots taken by author, December 2019
Julia McCoy is an entrepreneur, author, and a leading strategist around creating exceptional content and brand presence that lasts online. …
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