Artists deserve clarity about the economics of music streaming. This site sheds light on the global streaming economy and royalty system.
When competition is fair, both consumers and companies win. Learn about our efforts to even the playing field for all developers.
During Stream On, we explored the power of audio for millions of creators and billions of fans around the world.
Artists deserve clarity about the economics of music streaming. This site sheds light on the global streaming economy and royalty system.
When competition is fair, both consumers and companies win. Learn about our efforts to even the playing field for all developers.
During Stream On, we explored the power of audio for millions of creators and billions of fans around the world.
December 16, 2021
2020 was an explosive year for new podcast creation—but 2021 proved to be the year podcasting really hit its stride. New creation hasn’t slowed down one bit, and more than ever, podcasters are getting more creative with their content development and business models. With 1.2 million new podcasts published on Spotify this past year, it’s clear that an increasing number of people are listening to and creating audio. 
This year, we delivered Wrapped for Podcasters to more creators than ever, demonstrating that the creator economy is growing—and rapidly. 


We believe that a huge driver of this growth is accessibility to innovative creation tools. Of the aforementioned 1.2 million new podcasts published on Spotify in 2021, more than 1 million of them were created using Anchor, our all-in-one podcasting platform. Anchor now powers around 75% of all podcasts on Spotify—the vast majority of which are from independent creators—so its user behavior offers a great peek into what’s happening in the world of those up-and-coming podcasters.
Anchor offers more to creators than your basic record-and-upload. In 2021, we began offering a variety of features in Anchor that enable podcasters to create, grow, and monetize their content in ways that had never been possible before. This includes:
We believe innovating on the creation experience has a profound impact on the growth of the overall podcasting creator economy. And when we took a look into the data from 2021, the numbers proved that to be the case.
We’re excited to see continued progress in the podcast space as creators grow and hit their strides. Stay tuned for more to come in 2022!
© 2022 Spotify AB.

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