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Foremost, marketing brings exposure to your business. Then, lead generation, when done effectively, gets you in front of those that plan to go to the closing table because they want to buy or sell real estate. They work hand-in-hand.
For example, if you have ever had a friend coyly admit, “I know you’re in real estate, but I used another agent,” then you know your marketing works, but your lead generation and lead conversion system is broken.
The spaghetti method of marketing and lead generation (throwing something out there to see what sticks) will have you waste time and money. Instead of hearing about the latest and greatest fads and trying them all, I believe we have to be more strategic based on our individual gifts and personality.
By recognizing who you are, you can more aptly select marketing and lead generation tools to grow your business.
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Check out below how knowing your DISC profile can help you generate leads below. Don’t know your DISC? Click here to find out (no fee).
Influencer
You are the life of the party! You can enter a room knowing no one and leave having befriended everyone.
Use your strength of conversation at large events and in group settings to get to the closing table:
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Dominant
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Steady
You like people but can feel overwhelmed in group settings with strangers or large crowds. Instead, you thrive one-on-one and among small groups of your trusted friends and peers. Here are some ideas to kickstart your lead machine:
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Conscientious
You take pride in your work and the minute details like no other. These ideas can help you when with clients that are fearful or new to buying, selling or investing:
All Personalities
No matter your personality, these ideas work well:
How are you growing your business? Please share in the comments section below.
Lee Davenport is a licensed real estate broker, business doctoral student, trainer and coach. Follow her on Google+ and Facebook.
Email Lee Davenport.
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