This market has proven to be, and will likely remain, competitive for quite some time, and leveraging thoughtful—and budget-friendly—business attracting tactics will ensure you have the greatest chance at the business you want. Consider these lead generation strategies to help support your business, and set yourself up for success as we enter the second half of 2022.
Up your review and referral game
As more and more of the market is dominated by Millennial and Gen Z clients, reviews and referrals play an increasingly important role in lead generation. Today’s consumer places a high value on first-hand client experiences when deciding on the right professional to represent them, so don’t miss out on potential clients due to a lack of online presence. Referrals are also crucial to lead generation, and while soliciting referrals can often feel awkward, it provides an impactful opportunity to leverage word of mouth marketing to build your business.
Dig into social media
If you haven’t already built a strong community on social media, you are missing out on one of the best ways to generate business organically. But it’s not too late to start building engagement with consumers. Think of social media as an avenue for developing a deeper relationship and rapport with potential buyers and sellers, while staying connected with previous clients.
Lead generation tactics don’t have to be costly or time-consuming, just commit yourself to utilizing these resources to get more out of your business today. These are just a few, simple ways to increase your lead generation potential and set yourself up for a successful 2022.
Adam Bauer is the senior vice president of marketing operations for HomeSmart. He is responsible for maximizing HomeSmart’s digital footprint and guiding the strategic roadmap for the brokerage’s online presence.
Adam Bauer is the senior vice president of marketing operations for HomeSmart.
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