August 16, 2021
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The marketing world is notorious for its buzzwords, acronyms and trending topics. However, many of the “must-know” terms and best practices are already outdated by the time you finally catch on.
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Performance Marketing contributor Sarah Bundy is founder of All Inclusive Marketing.
Why Snapchat Works to Drive Lead Generation in a Post-IDFA World
By Daniel Avshalom, Ofer Yaniv
Netflix Takes a Bold Stand on Sexual Assault, Harassment — With Scant Comment
By Heather Fletcher
Personalization Is a Team Effort, and Technology Is Only One Player
By Stephen H. Yu
And the Snow, ‘Bomb Cyclone’ Content Marketing Winners Are …
By Heather Fletcher
Organize and Leverage Your Measurement Toolbox
How to Use Video at Every Stage of the Customer Journey
Why Marketers Need Collaborative Work Management
Subscriber Onboarding and Engagement Done Right
Gen Z and Millennials Are Rewriting the Playbook on Ad Engagement
By Allison McDuffee, Director, Insights and Measurement, Americas, Twitch
Why You Need to Reframe Your Thinking About Mobile Data
By Mike Peralta, VP and GM, T-Mobile Advertising Solutions
The Evolving Conversation on Health and Wellness
By Twitter
Why Marketers Can No Longer Ignore Data Governance
By Neustar
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