The Daily Wire, a conservative media outlet best known for its popular podcast "The Ben Shapiro Show," is a $100 million business, according to its CEO and co-founder Jeremy Boreing.
Why it matters: It's one of the few commercially successful conservative media startups to launch in the past few years.
By the numbers: Boreing says The Daily Wire's 12-month revenue hit $100 million for the first time in January of 2022, up from roughly $65 million for the full year in 2020.
Driving the news: The Daily Wire is pushing aggressively into entertainment as a way to attract new members to its paid tier.
Between the lines: Other conservative subscription outlets, like TheBlaze, focus more on news commentary video rather than scripted dramas.
Last year, The Daily Wire debuted its first film called "Run Hide Fight," a school shooting thriller. The YouTube premiere of the film drew over 300,000 viewers across its site and YouTube, a spokesperson said at the time.
The big picture: The Daily Wire launched in 2015 as an ad-supported business that was mostly driven by Facebook traffic. Today, it's focused on diversifying its revenue.
What's next: Boreing says ecommerce is a "huge area of growth" for the company. The Daily Wire plans to drop its first consumer good offering in May.
