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https://www.wsj.com/articles/facebooks-name-change-to-meta-reflects-common-corporate-tactic-11635448572
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Facebook said Thursday it would
change its name to Meta, in an effort to rebrand and reflect its expansion into the metaverse, a concept rooted in science-fiction novels that refers to an extensive online world.
A name change can be a signal to the market, competitors and advertisers of the broader shift in a company’s focus and portfolio, even when its namesake product keeps the same title.
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.