Importance of Designing a Homepage That Converts
One of the biggest challenges you face with your business website is getting visitors to get further than the homepage. It takes just a matter of seconds for them to decide whether or not they want to stay on your site. Even then, they might not even make it to the end of the homepage. So what’s the solution? Simple – create a homepage that converts!
Dramatically increase conversion rates
As many visitors don’t actually make it past your homepage, the amount of conversions you could be missing out on is staggering. By creating a homepage that actually converts, it enables you to reach those who don’t want to spend too much time browsing. That way, it doesn’t matter if they make it further than the landing page.
Ensuring your marketing efforts aren’t a waste of time
Let’s face it, the majority of your time is spent on trying to divert new traffic to your website. Every business is looking to get noticed by top search engines so that they receive more visitors. This means you need to spend a lot of time and often money, on various marketing techniques. It can be exhausting so the last thing you want after taking all that time and effort to draw in new business is for your visitors to simply click off the site after a few seconds.
It doesn’t matter how highly you rank on search engines such as Google if your visitors aren’t bothering to stay on your site. So having a homepage that converts is important if you want to get anything back from your digital marketing efforts.
How to do it?
Now that you know its importance, the question is how do you create a homepage that converts? The main thing to remember is simplicity. It is here that you need to make sure your content is 100% persuasive. Don’t make it too sales oriented and keep it short and to the point. Also ensure it is easy to navigate through. Entice visitors into the rest of your site with the promise of a solution to their needs or via a special discount code.
Overall, it really is important to make sure your homepage is as captivating and enticing as possible, without turning visitors away. If you dedicate some extra attention to creating a homepage that converts, you could drastically increase the amount of new leads calling you up and walking into your doors.