Signing out of account, Standby…
If you’re considering starting a podcast to market your business, there’s still potential for you to succeed. But there’s a big problem standing in your way: competition. What steps can you take to overcome it?
Podcasts can be an amazing marketing tool, giving you increased publicity and a built-in platform to advertise your products and services. Over the last decade or so, podcasts have grown from niche hobby to mainstream media channel. In line with this growth trajectory, superstar podcast creators have won big; Joe Rogan, for example, recently landed a $100-plus million deal to become exclusive to Spotify. And in the wake of increased consumer awareness, millions of people have flocked to the format to try and take advantage of it.
Related: Why You Should Use Blogs and Podcasts to Market Your Business
If you’re considering starting a podcast to market your business, there’s still potential for you to succeed. But there’s a big problem standing in your way: competition. What steps can you take to overcome it?
I want to start by talking about the advantages of starting a podcast for your business:
Podcasting can be massively beneficial, but everyone else realizes that as well. There are currently more than two million active podcasts, with more than 48 million episodes as of April of 2021. Even if you only consider podcasts in your target niche, you’ll still be competing with thousands to hundreds of thousands of direct competitors.
So is it “too late” to enter the podcasting game?
In some ways, yes. You won’t be able to capitalize on the explosive growth of the communication channel the way that many media moguls did at the beginning of the platform’s history. And if you decide to enter the game, you’ll have difficulty standing out and winning a loyal audience of your own.
Related: Listen to the Latest Episode of Entrepreneur’s How Success Happens Podcast
That’s not a death sentence, however. It just means you’ll need to employ additional strategies to account for the increased amount of competition you’re going to face.
That means:
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Emily Rella
Emily Rella
Amanda Breen
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