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With the fourth quarter of 2022 quickly approaching, now is the perfect time to try some new locksmith marketing ideas to grow your locksmith business. If you’ve been wondering how to get more locksmith leads, we’ve got a ton of things you can try—and it all begins with your locksmith website design.
It’s important to try a variety of things when it comes to locksmith marketing. Why? Because every locksmith needs locksmith leads to survive—no matter your location or how long you’ve been completing locksmith jobs for your community. Without a good flow of new locksmith leads, it becomes impossible to grow your locksmith business.
But, if you create a system that attracts new customers and delivers new locksmith leads to your business like clockwork, that’s a recipe for:
We know why locksmith providers need to generate locksmith leads, but how can you do it affordably and efficiently? The answer is: a good locksmith website with good locksmith web design. If you’ve ever wondered how to get more locksmith leads, follow the steps below—and consider working with locksmith marketing companies to grow your locksmith business!
If you don’t yet have a locksmith website, one of the best things you can do for your business is to create one. A locksmith website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
Without a locksmith website and professional locksmith website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. Locksmith marketing companies can help you get set up.
A good PPC and SEM campaign is one locksmith advertising idea that’s been proven time and again to generate quality locksmith leads and grow your locksmith business. So, if you’ve been wondering how to get more locksmith leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in locksmith leads.
Still on the fence? Check out these stats:
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with locksmith lead generation. Locksmith marketing companies can also set you up with a professional locksmith website design and share other ideas for locksmith marketing to help grow your locksmith business.
Search engine optimization (SEO for locksmiths) is still king in the locksmith digital marketing space, which is why SEO for locksmiths is so popular. Locksmith SEO services is what moves your locksmith business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for locksmiths alone can generate the majority of your locksmith leads (but we still recommend reading the rest of these locksmith marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with locksmith marketing companies and let an expert in locksmith SEO services get you up and running.
Still wondering how to get more locksmith leads? Advertising on Facebook and Instagram can be a cost-effective method for locksmith marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal locksmith customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need a locksmith in the future. If you’ve been wanting to try social media advertising for your business, this is one locksmith marketing idea worth trying.
Paired with locksmith SEO services and professional locksmith web design, this is a powerful way to grow your locksmith business. Locksmith marketing companies can get you set up.
Another smart way to generate locksmith leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of locksmith leads.
Creating content for your ideal customers is a great way to get more locksmith leads. Consider writing blog posts and articles that you can post on your locksmith website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
As you write these articles, plug your locksmith services. Suggest that readers use a locksmith they can trust to do the job correctly the first time, and—if you’re affiliated with a certain locksmith brand—talk them up!
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful locksmith videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a locksmith business and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your locksmith website so they can learn more.
Email marketing is one of the oldest forms of digital marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your locksmith business, you’ll make (on average) a $40 return on your investment.
Because most locksmith businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready locksmith leads and spend 33% less money on making sales.
Attending trade shows should be high on your list of locksmith marketing ideas. They not only provide plenty of solutions for how to get more locksmith leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help grow your locksmith business.
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and other contractors—they’re likely to send more locksmith leads your way!
Though telemarketing was once a good channel for locksmith lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential locksmith customers.
While this is a viable solution for locksmith marketing, it would be wise to evaluate how the cost compares to other locksmith marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
Did you know 85% of people search online to find local locksmith providers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your locksmith services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your locksmith business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more locksmith leads.
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your locksmith business.
Retargeting is a great way to keep your locksmith business and locksmith website in front of potential customers who have already shown interest by visiting your website. This is one locksmith advertising idea well worth trying, especially if you’re already getting good traffic to your locksmith website. Throw in some locksmith SEO services for an extra visibility boost!
If you want to stand out from your local competitors, your locksmith marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your locksmith marketing and locksmith advertising materials!
If you’re not sure where to start, take a look at how your competitors are generating locksmith leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for locksmith providers, at least 7 of them will click one of those ads and turn into a locksmith lead.
How much more money would you make per month with 7 more locksmith jobs? For an extra boost, consider investing in locksmith digital marketing, then use locksmith SEO services and a professional locksmith web design to hook your potential customers.
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary service provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help grow your locksmith business since you’re both working to generate new locksmith leads.
Here’s another locksmith marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for locksmith leads from other sources to determine if this is a viable solution for you.
Canvassing an area to generate locksmith leads might seem like an old-school marketing tactic, but it’s a locksmith advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a locksmith job in the area.
Follow these tips for the best results:
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a locksmith lead!
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your locksmith business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one locksmith marketing and locksmith advertising idea you shouldn’t pass up.
A picture can say a thousand words, so make sure you’re taking before and after photos of every locksmith job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your locksmith website and social media.
LinkedIn is more than a great place to establish yourself as a locksmith expert and locksmith business owner—it’s a great place to generate locksmith leads, too. How? Do a search for local businesses and property managers you can connect with and talk about the locksmith you provide.
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a locksmith project. Take a quick scroll through the classifieds and see if anyone is looking for a locksmith. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for locksmith providers on Craigslist are ready to work with you now and pay for your services.
Press releases are a great way to share new and exciting developments about your locksmith business. Are you offering a new service? How about a discount for repeat customers or those who refer their neighbors? Write a press release that outlines these new items and send it off to your mailing list to start generating locksmith leads.
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your locksmith business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your locksmith website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your locksmith business is using locksmith digital marketing. Combined, SEO for locksmiths and professional locksmith web design can increase your online visibility and win you more locksmith leads.
Website design isn’t the only element of an effective locksmith marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate locksmith leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for locksmiths and reputation monitoring, can strengthen your locksmith marketing campaign and help you to generate more locksmith leads.
The team at Townsquare Interactive specializes in creating locksmith websites and marketing campaigns that generate locksmith leads for businesses across the country. All of our locksmith website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your locksmith marketing campaign to the next level.
Click the button below to learn more about our locksmith marketing packages and how to grow your locksmith business.