Search Engine Land » Channel » SEO »
Microsoft Bing has published a new WordPress plugin that makes it easy to integrate your WordPress blog and site with the IndexNow protocol. The plugin was released over the holidays and is available over here in the WordPress plugin directory.
What is it. The WordPress IndexNow plugin enables automated submission of URLs from WordPress sites to the multiple search engines without the need to register and verify your site with them. Once installed, the plugin will automatically generate and host the API key on your site. It detects page creation/update/ deletion in WordPress and automatically submits the URLs in the background. This ensures that search engines will always have the latest updates about your site, Microsoft wrote.
What is IndexNow. IndexNow provides a method for websites owners to instantly inform search engines about latest content changes on their website. IndexNow is a simple ping protocol so that search engines know that a URL and its content has been added, updated, or deleted, allowing search engines to quickly reflect this change in their search results.
Currently both Microsoft Bing and Yandex have adopted the protocol, but Google is supposedly testing it out as well. IndexNow is used on over 60,000 sites that use CloudFlare.
How it works. The protocol is very simple — all you need to do is create a key on your server, and then post a URL to the search engine to notify IndexNow-participating search engines of the change. The steps include:
The WordPress plugin makes this easier and you don’t have to go through all these steps to set it up.
How to install. To install the IndexNow WordPress plugin, follow these steps:
Why we care. Like we said before, instant indexing is an SEO’s dream when it comes to giving search engines the most updated content on a site. The protocol is very simple and it requires very little developer effort to add this to your site, so it makes sense to implement this if you care about speedy indexing. Plus if you use Cloudflare, it can be turned on with the flip of a switch.
Now, if you have WordPress, you can follow the steps above to easily activate IndexNow.
New on Search Engine Land
About The Author
Get the daily newsletter search marketers rely on.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
August 16-17, 2022: Master Classes
September 29-30, 2022: SMX Advanced Europe
November 15-16, 2022: SMX Next
March 15-16, 2023: SMX Munich
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start Discovering Now: Spring (virtual)
September 28-29, 2022: Fall (virtual)
How Google Paid Search Automation Has Changed the Game for Marketers!
Harness Your First-Party Data For Customer Acquisition & Conversion
Tracking Growth From Organic Search
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide
Enterprise Account-Based Marketing Platforms: A Marketer’s Guide
How Bots and Fake Users Skew Marketing Data and Analytics
Receive daily search news and analysis.
© 2022 Third Door Media, Inc. All rights reserved.