BlackenWhiteMarketing LLC

If you’re looking to really boost the effectiveness of your website, testimonials and reviews can go a long way to help. More and more businesses are starting to realize just how much of an impact customer opinion can have on sales and popularity. Below you’ll discover why reviews and testimonials really matter. The popularity of…

How often do you add fresh, unique content to your website? If the answer is ‘not very’ you could be missing out on a lot of potential leads, sales and revenue. Over the past few years, content marketing advice has changed dramatically. These days, quality is much more important than quantity. However, this can be…

How Consistent Website Content Increases Leads, Sales and Revenue How often do you add fresh, unique content to your website? If the answer is ‘not very’ you could be missing out on a lot of potential leads, sales and revenue. Over the past few years, content marketing advice has changed dramatically. These days, quality is…

3 Tips for Writing Web Copy That Converts Content is your most powerful marketing weapon; but like any weapon, it needs to be mastered before you can use it effectively. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to…

Importance of Designing a Homepage That Converts One of the biggest challenges you face with your business website is getting visitors to get further than the homepage. It takes just a matter of seconds for them to decide whether or not they want to stay on your site. Even then, they might not even make…

Website Outdated? Signs That it is Time for a Redesign When was the last time you updated your website? Chances are, if it is more than a year old, it could now use a little update. There are all kinds of reasons why a change may be required. Whether it’s to keep up with new…