Mastering podcast income revenue and sponsorship can add money to your bank account
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It wasn’t all that long ago that podcasting was looked at as a basement-driven movement that was a small shadow of the long-standing behemoth that is broadcast radio. Now, the number of podcasts available to listen to is far too high to fit inside any old-fashioned radio dial. With a massive listening, audience comes massive earnings potential, but that doesn’t change the fact that most podcasts don’t turn a profit. What’s the difference between them and the successful ones? For the one part, executing proven strategies.
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How podcasts turn a profit
This piece from Market Street breaks down the four main ways that podcasts make money, which are: donations, direct sponsorships, network sponsorships stacand affiliate marketing. Why would anyone want to send your podcast money in any of these forms? Well, theoretically there are a lot of reasons. Donations can come in for good causes. Affiliate marketing efforts sometimes come from home-grown podcasts that are incubated initially for a specific brand. But, for the most part, companies give podcasters money because they have a lot of listeners.
How to get a lot of listeners
There are some simple standards to hold for yourself when trying to get a podcast viewership in the hopes of eventually turning a profit or creating a side hustle. Obviously, keep your approach as professional as possible. Capture your content with capable equipment, post on the necessary platforms, and share on your social media accounts. For those who cover these approaches, you can then get more nuanced and aggressive with a number of proven techniques.
How to maximize your podcast
The 2022 Professional Podcast Masterclass Bundle is 70 per cent off with code CMSAVE70 during a special Cyber Monday Sale. In it, a number of courses focus on key approaches to creating a high-quality podcast, how to grow an audience, using the popular Audacity audio recording software, how to edit on a budget, and so much more.
For just $9.60 with code CMSAVE70, you can give yourself the best chance at attracting sponsorships and affiliates for your podcast.
Prices subject to change. 
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