Several market factors align to make 2021 a particularly difficult time for marketers
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It’s never been more difficult to be a marketer than in today’s advertising market, with many issues interplaying to make the job significantly more complex. As reported in The Drum, and results of a survey completed by the publication and Oracle, “First-party data, brand safety, ad fraud and viewability are increasingly emerging as some of the major areas of concern or areas of interest amongst marketers.”
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The report goes on, “With so much action all around, the job of a marketer has never been more difficult, and multi-layered. Even with all the changes happening in the landscape, maximizing every customer interaction remains the vital focus for marketers.”
Clearly, many factors are at play in the market, which make the job more difficult, protracted, and involved. Keeping up with the latest in digital marketing is the best way to ensure that you’re following best practices and doing the best job possible. Knowledge will also mitigate some of the difficulties in the market right now, and mastering concepts such as using MailChimp, YouTube marketing, copywriting, TikTok and Snapchat marketing are some of the most important learnings for marketers today.
A great way to improve your marketing knowledge and understanding is with The 2022 All-In-One Digital Marketing Certification Super Bundle, which covers all the above topics and more. It’s on sale for just $49.99. The marketing e-learning bundle includes 12 comprehensive courses divided into 330 easily digestible lessons comprising 30 hours of content that you can take when you have the time, and complete at your own pace. The courses are taught by top tutors from Entrepreneur Academy, such as Benjamin Wilson, an entrepreneur and marketing innovator who has a high instructor rating of 4.5/5 stars.
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