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The creator and host of “Startup Story” unpacks the five strategies that helped his podcast appear on the Apple Podcast charts after just two months.
There are more than one million podcasts in Apple Podcasts. But simply hitting “record” and starting a podcast will not lead to long-term success or being ranked highly on the Apple Podcast charts. In this video, “Startup Story” creator and host James McKinney unpacks the five strategies that helped his podcast appear on the Apple Podcast charts after just two months.
With Spotify’s acquisition of “The Joe Rogan Experience,” podcasting has become more popular than ever. That said, less than 50 percent of the 1.1 million podcasts on the Apple Podcast platform have released new episodes in the last 90 days. While there might be many factors leading to this, poor execution is undeniably one of them.
Employing these strategies won’t guarantee a successful podcasting journey, but they will provide you the clarity you need to ensure your show starts in the right direction.
Listen to podcasts to understand their nuances. Think about your three favorites podcasts. What do you enjoy about them? Is it the audio quality and production? Or do you prefer something raw and gritty? Is there explicit language or you can listen to it around your kids?
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The content of a podcast matters, but there’s more to what makes a podcast your favorite. Think through the elements you like about your favorite podcasts and make a list of what you want to bring into your own.
User experience is important. Your audience needs to know what to expect and when to expect it, so deliver a consistent experience to your listener. Nail down your format by addressing these elements:
As to scheduling, create a backlog of episodes before launch so you’re not scrambling to put something together last-minute.
Your audience will want to interact with you. One way to engage your listeners is by offering to read Apple Podcast reviews in future episodes. This achieves three things:
Leverage social media for promotion and engagement. Consistently mention your social accounts during episodes. The people who continue to listen will listen to connect with you in some way.
Spend time thinking through the personas of your listener. Be specific about your intended listeners, whether male, female, or both. Name them and ensure you’re delivering maximum value to that listener. Give them reasons to keep coming back.
Be intentional about being authentic. Most likely, you like your favorite podcasts because of the host or something the host does — something authentic. Don’t mimic. Personas will burn you out and are unsustainable for the long-haul. Be yourself. You’ll find your audience as long as you remain authentic.
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