Signing out of account, Standby…
The creator and host of “Startup Story” unpacks the five strategies that helped his podcast appear on the Apple Podcast charts after just two months.
There are more than one million podcasts in Apple Podcasts. But simply hitting “record” and starting a podcast will not lead to long-term success or being ranked highly on the Apple Podcast charts. In this video, “Startup Story” creator and host James McKinney unpacks the five strategies that helped his podcast appear on the Apple Podcast charts after just two months.
With Spotify’s acquisition of “The Joe Rogan Experience,” podcasting has become more popular than ever. That said, less than 50 percent of the 1.1 million podcasts on the Apple Podcast platform have released new episodes in the last 90 days. While there might be many factors leading to this, poor execution is undeniably one of them.
Employing these strategies won’t guarantee a successful podcasting journey, but they will provide you the clarity you need to ensure your show starts in the right direction.
Listen to podcasts to understand their nuances. Think about your three favorites podcasts. What do you enjoy about them? Is it the audio quality and production? Or do you prefer something raw and gritty? Is there explicit language or you can listen to it around your kids?
Related: Now Is the Time to Gain Market Share
The content of a podcast matters, but there’s more to what makes a podcast your favorite. Think through the elements you like about your favorite podcasts and make a list of what you want to bring into your own.
User experience is important. Your audience needs to know what to expect and when to expect it, so deliver a consistent experience to your listener. Nail down your format by addressing these elements:
As to scheduling, create a backlog of episodes before launch so you’re not scrambling to put something together last-minute.
Your audience will want to interact with you. One way to engage your listeners is by offering to read Apple Podcast reviews in future episodes. This achieves three things:
Leverage social media for promotion and engagement. Consistently mention your social accounts during episodes. The people who continue to listen will listen to connect with you in some way.
Spend time thinking through the personas of your listener. Be specific about your intended listeners, whether male, female, or both. Name them and ensure you’re delivering maximum value to that listener. Give them reasons to keep coming back.
Be intentional about being authentic. Most likely, you like your favorite podcasts because of the host or something the host does — something authentic. Don’t mimic. Personas will burn you out and are unsustainable for the long-haul. Be yourself. You’ll find your audience as long as you remain authentic.
Related: How Building a Black Hawk Relates to Running a Startup
Mental rehearsal is a powerful psychological technique that’s used by athletes, billionaires, and entrepreneurs to achieve their goals.
Media trainer Jessica Abo reveals her go-to production tips so you can feel more confident for your next on-air appearance, pitch, or presentation.
Interview with Chicken Meets Rice co-founder Shone Tran about pulling inspiration from tragedy, taking small steps, and thriving in business with your best friend.
Here are six steps you can take to amplify your energy and grow your income.
The Founder and CEO of Scout’s Agency shares why a “podcast tour” is the new PR strategy for thought-leaders.
Interview with Mate Society founders about authentic online connections, making money in the creator economy, and choosing the right brand deals.
In this video, Ben Angel shows you how to improve your focus and do more with your time.
The CEO of Top Score Writing discusses how she founded her curriculum company and the lessons learned along the way.
Interview with Super Taco Mexican Restaurants Founder Julian Cervantes about starting a business with little knowledge, having a Plan B, and balancing family and work.
Discover the seven indicators of success no one is talking about.
Dr. Madeline Sterling shares how she’s working to improve the lives of home health aides and their patients. Plus, her advice on other researchers trying to pioneer a new space in their field.
Interview with the CEO Fabio Viviani about how culture should be the number one goal for any business, finding — and using — celebrity, and learning to stick to a specific system.
The No.1 productivity killer is brain fog. Here are Ben Angel’s tips for beating brain fog and boosting focus.
The co-founder and CEO of PIP, a creator economy monetization solution, shares how his company is helping content creators get paid more easily.
The co-founder and CEO of Sweatcoin explains how the company’s move-to-earn vision is helping people be healthier while also getting brands in front of 100 million users.
Whether you need advice on how to get your business off the ground or you’re just looking for inspiration, our video series have something for everyone. Browse our library below to find a series that speaks to you and your interests.
Subscribe to our Newsletter
The latest news, articles, and resources sent to your inbox.
I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith.
Read our privacy policy for more information.
Copyright © 2022 Entrepreneur Media, Inc. All rights reserved.
Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media Inc.
Successfully copied link