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Leads differ according to the response mechanism to gather the lead. The response can be a request a callback, request a demo, request a quote, confirm an appointment, register for a webinar, download a brochure or company deck, collect an offer or coupon, collect a resume and more.
The reason influencers rose as a marketing vehicle over the last few years is because they were seen as authentic which celebrities weren’t seen as.
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Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women’s day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer
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