Go to 30days.com (30-day-summitdetc4msw subpage)

Zillow recently announced that it was moving exclusively to its success fee Flex model in two major markets, Denver and Raleigh.
Why It Matters: Zillow Flex is “Next Gen Lead Gen,” featuring a 35% commission share and lead qualification by Zillow employees. It’s the future of real estate portal lead gen — and gets Zillow much closer to the transaction. 
Zillow’s new strategy (Zillow 3.0: Back to Basics) has the company going back to its roots, doubling down on agent lead gen, and extracting more revenue from real estate commissions. 
Winners and losers: Next gen lead gen works for the agent partners that decide to participate in the program; those agents and brokers receive millions of leads. 
What to watch: How Zillow integrates mortgage (Zillow Home Loans) and ShowingTime into its renewed Flex program.
Mike DelPrete is a real estate technology strategist.
This column does not necessarily reflect the opinion of RealTrends’ editorial department and its owners.
To contact the author of this story:
Mike DelPrete at mike@mikedp.com
To contact the editor responsible for this story:
Tracey Velt at tracey@hwmedia.com
“Buffaloes are an interesting animal,” Gary Keller said at Keller Williams Mega Camp. “When a storm occurs, they’re the singular animal that runs into the storm. Somehow they figured out that if you face the storm and run into it, you get through it better and faster.”
Home showing traffic softened throughout the U.S. in July as the real estate market continues to normalize after last year’s record surge, according to the latest data from the ShowingTime Showing Index®.

Affiliate Marketing As A Business

Go to 30days.com (30-day-summitdetc4msw subpage)

Leave a Reply

Your email address will not be published. Required fields are marked *