In a recent U.K. study of more that 750 senior decision makers, Prospex.ai provides granular insight regarding the degree to which larger (those with 250+ employees) and smaller firms (1-9 employees) employ social media and lead generation tactics effectively.
Key Insights from the Study:
In general, small firms tend to lag the larger companies in adopting and leveraging new technologies to drive lead generation and growth. However, it appears that the smaller firms don’t have as many challenges generating the leads that they need to drive growth.
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About Prospex.ai: Prospex.ai is a lead generation tool to support the needs of sales and marketing (SaM) professionals.