Here’s how to get your properties listed online to attract attention, leads, and conversions.
When it’s time to sell or lease, getting your property in front of as many people as possible is important. But the key to success is getting your property in front of the right people—those who are looking to buy or rent in your area, and whose needs your property meets.
Even for professional real estate agents, listing a property in the MLS may not be enough. To get in front of your audience, you’ll need to leverage the familiar digital spaces your prospects are visiting—and they trust. Best of all, the sites discussed here offer free listings, so your marketing budget won’t be impacted.
Linked to your Facebook profile, Facebook Marketplace allows users to list homes for sale and for rent. Interested parties can search these listings using a filter that enables them to drill down by price or by the amenities they require, such as number of bedrooms.
For best results, create a business profile for your listings rather than listing them from a personal account, unless your personal page is dedicated to your professional real estate work. Interested parties will contact you directly through the Facebook app.
To list on mobile, simply visit the Marketplace page—denoted by a storefront icon—click Selling, and then Create New Listing. The app will allow you to add details about the property and upload photos.
Although Craigslist charges for certain listings now, it is still free for selling or renting real estate property. And because Craigslist has been around since the 1990s, people know about it and how it functions, which means you’re likely to get some great leads from it.
If you’re looking to find buyers or renters, visit the Craigslist page dedicated to your nearest city, and click Create a Posting. Then select Housing Offered and choose whether your listing best fits under Apartments/Housing for Rent, Real Estate by Owner, or Real Estate by Broker. The website will prompt you to add details via an easy-to-use form and allow you to upload photos.
Your potential clients will find your listing based on filters they set for price, number of bedrooms and bathrooms, availability, whether pets are allowed, laundry, and more. These filters can help screen potential buyers or renters before they contact you for more information.
With more than 175 million visitors per year, Zumper is a rental website that helps renters find their next new home, while providing landlords and property managers with tools they need to fill their listings quickly, particularly in larger metropolitan areas.
Believe it or not, you can list rental properties for free on Zumper and still take advantage of some of their leasing tools, as long as you own fewer than five units. Multi-unit owners will need to pay fees to list.
Like any other listing site, you’ll need to create an account to log in before completing an easy form describing the home you’re renting. You can also upload photos and indicate whether you need any of Zumper’s other real estate services, such as applicant screenings.
Renters using Google to search for a new apartment will see Apartments.com high on the search engine results page, meaning they’re more likely to click on it to explore the site. Its high search engine rankings make it an important place to list your apartments for rent.
Apartments.com offers a free listing service, with no fees associated with submitting a listing and no maximum on the number of properties you’re allowed to list. However, if you’re listing for a multi-unit owner or manager, you can purchase ad packages that can help your rentals stand out.
To create a free listing, click Add a Property in the upper right corner and begin filling out the form to share information about the apartment or house you’re listing. Add some compelling photos. Your rental property will be put in front of anyone looking for a home like the one you’re offering.
Working with a digital marketing agency that’s well-versed in social media marketing, PPC, and search engine optimization can give you an advantage over real estate agents or independent sellers who don’t. Going beyond these free listing sites connects you with a wider audience and keeps your name and brand prominent in their minds.
Jenifer Calandra’s decade of marketing experience in a range of industries gives her a unique perspective on strategy. A professional writer by trade, Calandra crafts the story of your brand to positively affect your website’s search engine optimization and authority with your target audience.
Voted Best Marketing Agency in Kansas City according to The Pitch, iFocus Marketing serves clients around the country with its extensive experience in property management and real estate marketing. The company’s in-depth analytics illustrate the return on your marketing investment.
Need To Talk? Call 816-398-4130
Mark your calendar! Think Realty Conference & Expo is Coming to Houston March 23-24th in 2023!
Give the gift of REI resources with a Think Realty Gift Subscription!
Are you taking full advantage of your Think Realty Membership? Check out these supplier discounts.
Get the Power of Think Realty Premium: Free replay access to our events, Think Realty Magazine delivered bi-monthly to your doorstep, and more!
Take think realty with you on the go with our podcast, available in both video and audio formats.
Did you miss our Houston 2022 or Tampa 2022 Conference & Expo? Virtual Replay Tickets Are Available!
Mark Your Calendar! Think Realty Conference & Expo is Coming to Tampa July 13-14 in 2023!
Purchase floor covering products for residential and commercial projects.
Get a free quote for property insurance coverage tailored to real estate investor needs.
Find foreclosures fast and with one simple search, before they hit the mass market.
Shop custom-printed products, including yard signs, riders, banners, flags, business cards, and more.
Junk King provides eco-friendly and reliable junk removal.hauling services for businesses and residences.
Minimal and small load jobs are excluded from the discount.
Motili is a platform that connects property owners and contractors.
You must conduct 10 or more major repair transactions per year to redeem the discount.
Book through the Think Realty Savings form at 1-800-Got-Junk to receive $10 off your next junk removal project.
Optimize your lead generation and online presence with digital marketing agency iFocus. Services include paid search, social media management and advertising, SEO, online reputation management, and website design/development.
Book and manage lawn care and landscaping services with the click of a button.
Save on more than 6,000 items in-store and 265,000 items online, with special savings at the Print & Copy Center.
Access a selection of more than 60,000 batteries, lightbulbs, and accessories online and in over 700 stores nationwide.
Purchase high-quality appliances direct from GE at discount member prices. Full service, in-home delivery available to most residences.
Save on shipping, printing, and logistics services.
Home Depot Pro Specialty Trades receive wholesale and volume-based pricing on professional-grade products and business solutions.
Save on full-service construction equipment and tool rental at all 600+ Sunbelt locations.
Receive the highest quality paint across all your locations with the PPG National Account Paint Management Program.
Tarkett is a leader in flooring and sports surface solutions, including tile, vinyl, linoleum, laminate, carpet, wood, and rubber.
Members of the Benjamin Moore® National Accounts Partnership Program receive online access to all products at consistent, negotiated pricing.